Monthly Archives: March 2017

3 Ways Every Door Direct Mail Can Grow Your Small Businesses

Written by : Posted on March 31, 2017 : Comments Off on 3 Ways Every Door Direct Mail Can Grow Your Small Businesses

Every business and business owner must do two important things to be successful. First, they must identify their target market. Those are the folks who are most likely to purchase from you and who are already looking for the solution your product or service provides. Second, they must make their target market aware of those products and services. Here are three ways Every Door Direct Mail (EDDM) can do that.

  1. It Can Be Hyper Local
    If your small business wants to reach potential clients in a specific geographic region, nothing does that better than EDDM. Unlike letters or brochures mailed inside envelopes, postcards are ideal for reaching your local target market because they are readable right on sight. By mailing a postcard to every door in the community you want to reach, you’ll get as many eyes as possible on your company.
  2. It Can Be Far Reaching
    EDDM has the amazing ability to reach potential clients far outside of your local reach. Even online businesses must reach their target market in offline ways. By targeting people who have already expressed an interest in your company’s offerings, you can use Every Door Direct Mail pieces to grab their attention no matter where they live and work.
  3. It Eliminates Guess Work
    One of the best features of EDDM is its ability to do just what its name says – to reach every door that has the possibility to net customers for you. Once we design your mail piece, we will send it to the local post office for distribution on the mail routes that will yield the best results. No need for you to create a mailing list or guess which businesses and households should be on the receiving end. You’ll even receive guidance on the right size to use for maximum impact and ease of mailing.

 

Have iDesign create you next direct mail piece to help increase brand awareness and drive sales to your business or event. With Every Door Direct Mail, we take the guess work out of marketing and helps you hit a bullseye with your target market.

Why You Should NOT Try to Design Your Own Website

Written by : Posted on March 24, 2017 : Comments Off on Why You Should NOT Try to Design Your Own Website

There’s one huge reason to invest in a professionally designed website versus using a self-designed website – it lets you focus on doing what you do best, RUN YOUR BUSINESS. Period. Too many small business owners try to do it all. While this strategy may save money in the short-term, but it wastes valuable time you could be using to grow your business. A website is a must-have business tool in today’s digital world, and by all means, you should have one. Keep reading for three more reasons you should leave it to the pros.

  1. Affordability
    It’s much more affordable than you probably think it is to have a pro build your website. Aside from freeing up time you need in the short term to work in and on your business, it saves time in the long run by eliminating the need to correct errors that might cost you money and clients. A professional website design is an investment in your business that will pay off now and pay off later.
  2. Uniqueness
    Templated, drag and drop websites are exactly what their name says they are – templates. In other words, there isn’t a single unique thing about them. Think of it this way – if a template on Squarespace, Wix, or Weebly appeals to you, it probably holds the same appeal, for the same reasons, for your competitor. No matter how you fancy it up, it’s still a template that any other company can choose and use. A website designed by a pro will have a uniqueness that sets your company apart.
  3. Compatibility
    Studies have shown that up to 80% of online surfing is done on a mobile device. A website that’s difficult to navigate on a smartphone or tablet is almost worse than having no website at all. In fact, Google is now blacklisting search results for sites that are not mobile friendly. A professionally designed website needs to be mobile-friendly to catch the attention of your target market and keep them navigating through your site. Your website must be mobile or you instantly eliminate a huge share of the market.

Trusting your website to a pro is a smart business decision. It’s the best way to ensure your site is everything you envision and everything your clients and potential clients need it to be because, as the saying goes, you only get one chance to make a first impression.

Read more about our web design services and view our portfolio. If you’d like to have iDesign develop your website please contact us today to schedule a meeting and for pricing information.