Like many small and medium-sized businesses, yours probably relies on a great deal of printed material from business card and brochures to banners, posters and so much more. You might be tempted to shave a few dollars off your marketing budget by going with certain online printing companies. But consider these five reasons why a local design and print shop has a better ROI (return on investment) for your company.
- Your local design and print shop knows your local area. If your business is hyper-local, part of your marketing goal is to reach customers in your geographic area. No online printer can know more about your locale than a print shop doing business in that same area.
- You can see live demonstrations of their process and live proof samples of your products. Online printers may show you a PDF proof of your job, but with a local print shop, you can hold your product in your hand and see the vibrancy of colors right up close, pick from more paper options, and (if you want) you get to deal with an actual person in-person.
- A local print and design shop can tell you what’s trending in your area, what other business owners and customers are looking for, and what they respond to. How’s that for market research?
- By eliminating shipping costs, you add more dollars to your marketing budget. With a local print shop, you also get your product faster because you cut out shipping time.
- A local printer gives you a much more hands on approach to your design work. No emailing back and forth – just sit down with your printer and designer and come up with art, graphics, and verbiage that work.
Getting your marketing materials right the first time is important. A local printer can help you do that. Think about it – if we knew how to get your attention (their target market), we know how to help you reach your target market as well. Working with your local design and print shop (like iDesign) has the added benefit of putting the ideas of two businesses together. And they say “two heads are always better than one.”
Without a doubt, social media is the number one, grassroots way to reach your target market. It’s a low-cost, easy-entry way to engage with them. While social media and other online marketing options for client acquisition abound, there are some offline methods that still work, even in this digital age. The key is to combine those online and offline methods in a way that generates the most customer engagement and the best return on your investment.
Online Method – Website Design
A professionally designed website is a must-have for any business or organization in today’s digital marketplace. To see the biggest return on investment (ROI) from your website, avoid the DIY route, if possible. Website templates are akin to one-size-fits-all clothing. One size may fit all, but not in the best way. Invest in a professional website design and get the biggest bang for your buck with a unique, SEO optimized website your target market will flock to.
Offline Method – Printing Services
Postcards, brochures, flyers, books, and other promo materials are key components of growing your small business. Investing in these pieces is smart. Look for a printer who offers all the services you need from design to print to mailing and other distribution methods. Find an experienced printer who can guide you toward the best options your budget can afford for the maximum impact and ROI your company can get.
The Power of Combining Both
Research shows that you need to touch a customer seven times before your brand awareness has a measurable impact. One good way to familiarize yourself to your clients and potential clients is to combine online and offline marketing tools to create cohesive pieces that are easily recognizable on the internet and in the mailbox.
Try this exercise, what company do you think of when you see a big red bullseye? Target, of course, and they use the same branding on their website, social media channels and on sales papers in the Sunday newspaper. They combine web and print services so they can reach every segment of their audience. If it works for big box retailers, it’ll work for your small business, too.
Call us today at 888-845-5845 or use our contact us form to request more information on how we can help you design the marketing methods you need with your target audience, potential reach, and budget in mind.
Every business and business owner must do two important things to be successful. First, they must identify their target market. Those are the folks who are most likely to purchase from you and who are already looking for the solution your product or service provides. Second, they must make their target market aware of those products and services. Here are three ways Every Door Direct Mail (EDDM) can do that.
- It Can Be Hyper Local
If your small business wants to reach potential clients in a specific geographic region, nothing does that better than EDDM. Unlike letters or brochures mailed inside envelopes, postcards are ideal for reaching your local target market because they are readable right on sight. By mailing a postcard to every door in the community you want to reach, you’ll get as many eyes as possible on your company.
- It Can Be Far Reaching
EDDM has the amazing ability to reach potential clients far outside of your local reach. Even online businesses must reach their target market in offline ways. By targeting people who have already expressed an interest in your company’s offerings, you can use Every Door Direct Mail pieces to grab their attention no matter where they live and work.
- It Eliminates Guess Work
One of the best features of EDDM is its ability to do just what its name says – to reach every door that has the possibility to net customers for you. Once we design your mail piece, we will send it to the local post office for distribution on the mail routes that will yield the best results. No need for you to create a mailing list or guess which businesses and households should be on the receiving end. You’ll even receive guidance on the right size to use for maximum impact and ease of mailing.
Have iDesign create you next direct mail piece to help increase brand awareness and drive sales to your business or event. With Every Door Direct Mail, we take the guess work out of marketing and helps you hit a bullseye with your target market.
There’s one huge reason to invest in a professionally designed website versus using a self-designed website – it lets you focus on doing what you do best, RUN YOUR BUSINESS. Period. Too many small business owners try to do it all. While this strategy may save money in the short-term, but it wastes valuable time you could be using to grow your business. A website is a must-have business tool in today’s digital world, and by all means, you should have one. Keep reading for three more reasons you should leave it to the pros.
It’s much more affordable than you probably think it is to have a pro build your website. Aside from freeing up time you need in the short term to work in and on your business, it saves time in the long run by eliminating the need to correct errors that might cost you money and clients. A professional website design is an investment in your business that will pay off now and pay off later.
Templated, drag and drop websites are exactly what their name says they are – templates. In other words, there isn’t a single unique thing about them. Think of it this way – if a template on Squarespace, Wix, or Weebly appeals to you, it probably holds the same appeal, for the same reasons, for your competitor. No matter how you fancy it up, it’s still a template that any other company can choose and use. A website designed by a pro will have a uniqueness that sets your company apart.
Studies have shown that up to 80% of online surfing is done on a mobile device. A website that’s difficult to navigate on a smartphone or tablet is almost worse than having no website at all. In fact, Google is now blacklisting search results for sites that are not mobile friendly. A professionally designed website needs to be mobile-friendly to catch the attention of your target market and keep them navigating through your site. Your website must be mobile or you instantly eliminate a huge share of the market.
Trusting your website to a pro is a smart business decision. It’s the best way to ensure your site is everything you envision and everything your clients and potential clients need it to be because, as the saying goes, you only get one chance to make a first impression.
What Is Every Door Direct Mail?
Every Door Direct Mail service from USPS is an easy, cost-effective way to reach potential customers near your business. Just create your mail-pieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes.
Send Mailings Big or Small
Our Every Door Direct Mail-Retail® service is a simple and cost-effective option for local businesses sending up to 5,000 mail-pieces a day per ZIP Code. For larger mailings, use our Every Door Direct Mail service with a mailing permit. It’s great for announcing store openings, sales, or events.
Focus Marketing Efforts and Cut Costs
With Every Door Direct Mail service, there’s no need to buy addresses or mailing lists. Instead, you can focus your marketing efforts on potential customers within a specific radius of your business, which can save you on postage and printing.
Create Unique Mailings
Craft mail-pieces to share a story, announce sales, or include coupons, menus, event calendars, and more. As long as your piece meets flexible size limits and includes the correct label and indicia, you can design it your way, or hire a printer or mail service provider to do it for you. Many will even get your mailing to the Postal Service™ for you.
How Does It Work?
Plan Your Mailing
Use our mapping tool to help choose your postal routes.
Create Your Mail-piece
Design your own mail-piece or have iDesign create it using Every Door Direct Mail size specifications.
Pay Online or at the Post Office
Pay for postage online with a free USPS.com® account or pay at the Post Office.
Leave the Rest to Us
Bring or send your mailing to a Post Office for delivery.
What is a responsive website?
Responsive websites are designed differently for all devices. For example, a website on your laptop should appear differently on an iPhone or iPad. Resizing & redesigning the content & layout of a website per device, ensures ease of reading, navigation and an all round better experience for the user. If your website looks the same on desktop and mobile, your site is not responsive!
Google currently provides recommendations to web designers and developers so that they can optimize websites for Google’s search engine algorithms and for SEO purposes. As of this month, Google have changed their algorithm that ranks websites in the Google search engine. This change effects the Google Search Ranking of non-responsive websites. Businesses whose websites are not responsive on mobile devices, will have their SEO hit hard and may find themselves dropping down the Google search ranking dramatically.
Google’s main aim is to provide the highest quality search results to users. In order to do this, Google’s algorithm constantly changes to reflect developing technology. At present, mobile search is growing hugely among users and Google are now changing their algorithm to reflect this.
In short, eliminating websites that are not responsive (mobile friendly) from the mobile search, Google provides a higher quality of results to the user.
Does this effect my business?
If you want to build a successful website online, don’t ignore this change. It will effect both the SEO and steer users away from all non-responsive websites. According to Google research 2 of 3 potential customers said they did not buy from / use a business because the website was not responsive!
Not convinced to optimize a website for mobile devices? Here’s the stats according to Google research
• 4 of 5 consumers search local businesses for information.
• 88% of those consumers use a mobile device to do so.
• 60% of consumers use mobile search to make purchase decisions.
• Mobile spending is on track to reach a whopping $90 Billion by 2017
Top reasons consumers decide NOT to buy:
1. Not enough information found
2. Site loaded too slow
3. Small screen (the website is not responsive)
What to do.
Changing to a responsive website can be a financial investment, but If you want to build a successful website online and stop turning customers away (that’s if they can find you in the first place), you should seriously consider the investment.