Monthly Archives: April 2017
Like many small and medium-sized businesses, yours probably relies on a great deal of printed material from business card and brochures to banners, posters and so much more. You might be tempted to shave a few dollars off your marketing budget by going with certain online printing companies. But consider these five reasons why a local design and print shop has a better ROI (return on investment) for your company.
- Your local design and print shop knows your local area. If your business is hyper-local, part of your marketing goal is to reach customers in your geographic area. No online printer can know more about your locale than a print shop doing business in that same area.
- You can see live demonstrations of their process and live proof samples of your products. Online printers may show you a PDF proof of your job, but with a local print shop, you can hold your product in your hand and see the vibrancy of colors right up close, pick from more paper options, and (if you want) you get to deal with an actual person in-person.
- A local print and design shop can tell you what’s trending in your area, what other business owners and customers are looking for, and what they respond to. How’s that for market research?
- By eliminating shipping costs, you add more dollars to your marketing budget. With a local print shop, you also get your product faster because you cut out shipping time.
- A local printer gives you a much more hands on approach to your design work. No emailing back and forth – just sit down with your printer and designer and come up with art, graphics, and verbiage that work.
Getting your marketing materials right the first time is important. A local printer can help you do that. Think about it – if we knew how to get your attention (their target market), we know how to help you reach your target market as well. Working with your local design and print shop (like iDesign) has the added benefit of putting the ideas of two businesses together. And they say “two heads are always better than one.”
Without a doubt, social media is the number one, grassroots way to reach your target market. It’s a low-cost, easy-entry way to engage with them. While social media and other online marketing options for client acquisition abound, there are some offline methods that still work, even in this digital age. The key is to combine those online and offline methods in a way that generates the most customer engagement and the best return on your investment.
Online Method – Website Design
A professionally designed website is a must-have for any business or organization in today’s digital marketplace. To see the biggest return on investment (ROI) from your website, avoid the DIY route, if possible. Website templates are akin to one-size-fits-all clothing. One size may fit all, but not in the best way. Invest in a professional website design and get the biggest bang for your buck with a unique, SEO optimized website your target market will flock to.
Offline Method – Printing Services
Postcards, brochures, flyers, books, and other promo materials are key components of growing your small business. Investing in these pieces is smart. Look for a printer who offers all the services you need from design to print to mailing and other distribution methods. Find an experienced printer who can guide you toward the best options your budget can afford for the maximum impact and ROI your company can get.
The Power of Combining Both
Research shows that you need to touch a customer seven times before your brand awareness has a measurable impact. One good way to familiarize yourself to your clients and potential clients is to combine online and offline marketing tools to create cohesive pieces that are easily recognizable on the internet and in the mailbox.
Try this exercise, what company do you think of when you see a big red bullseye? Target, of course, and they use the same branding on their website, social media channels and on sales papers in the Sunday newspaper. They combine web and print services so they can reach every segment of their audience. If it works for big box retailers, it’ll work for your small business, too.
Call us today at 888-845-5845 or use our contact us form to request more information on how we can help you design the marketing methods you need with your target audience, potential reach, and budget in mind.